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Manager, Media Insights & Analytics

Date: Jan 7, 2021

Location: New York, NY, US, 10001

Company: VIZIO, Inc.

About the Team:

VIZIO’s Ad Sales team is actively recruiting a Manager of Media Insights & Analytics dedicated to the Media & Entertainment sector. In this role, the successful candidate will be a strategic partner to our Media & Entertainment Ad Sales team, our Inscape Automatic Content Recognition (ACR) viewership data team, and our clients as we further integrate our media and data businesses to drive powerful brand outcomes. The Manager of Media Insights & Analytics will harness a variety of tools and datasets (both internal and external across a variety of business functions) to build compelling forecasting, measurement, and insights-driven products and presentations specific to the unique demands of TV, theatrical, and home entertainment brands.

 

The Manager of Media Insights & Analytics will have a passion for data and problem solving and a desire to incept, build, and execute on novel approaches to campaign measurement and understanding viewer behaviors. The ideal candidate will closely coordinate with technical data teams like product and engineering and will be comfortable leaning in to learn technical processes that may be unfamiliar to them. As part of a rapidly-growing, fast-paced sales environment, this position requires strong self-drive, communication skills, attention to detail and a passion for solving problems in unique and novel ways.

 

About You:

  • You have 8+ years of experience in digital media, preferably in an analytics or data-focused role, with 3+ years of hands-on experience measuring client outcomes specifically in the Media & Entertainment sector, including TV tune-in, VOD/PVOD/PPV conversion, and theatrical ticket sales.
  • You are comfortable speaking in front of large groups both internally and externally.
  • You have experience in digital video executions and workflows.  CTV and Linear TV experience is preferred.
  • You have proficiency with Tableau, Excel, PowerPoint and various reporting platforms; SQL experience preferred.
  • You excel in data-driven analysis and are able to distill meaningful stories for advertisers from a variety of data sources.
  • You have experience fielding and presenting advertising effectiveness research and/or familiarity with third-party measurement solutions like Millward Brown, Survata, Nielsen, and comScore.
  • You have a genuine desire to understand customer businesses, develop strong relationships, and represent the Inscape and VIZIO brands.
  • You have the ability to thrive and invent structure in a constantly evolving, amorphous environment.
  • You have earned a Bachelor’s degree or have equivalent experience. 

 

What You Will Do:

  • Own the process for creating Media & Entertainment category analyses, case studies, and quarterly business reviews
  • Coordinate with sales team, account planning and account management to understand client needs and recommend customized solutions for top-tier and/or strategically important clients.
  • Partner closely with marketing and product management teams to ensure strategic alignment and availability of assets, as well as build out processes and deliverables directly supporting sales initiatives.
  • Evangelize the efficacy of VIZIO advertising through campaign measurement, research, case studies, best practices and deep advertising industry experience.
  • Master the ins and outs of Inscape’s proprietary ACR technology and TV viewing dataset to identify novel applications for both Inscape licensee and VIZIO Ads clients.
  • Surface trends in viewership and identify compelling narratives for a wide variety of audiences and applications, including VIZIO Ads client, marketing initiatives, and industry publications.

 

 

About VIZIO:

We are Beautifully Simple.

Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.

 

VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

 

We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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