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Social Media Manager

Date: Jun 27, 2019

Location: Irvine, CA, US, 92618

Company: Vizio Inc.

Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America.  VIZIO's mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers, and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand of products, including televisions, sound bars and other devices.  VIZIO's product leadership is highlighted by a number of industry reviews and awards, making the 2018 collection the most awarded in company history.  We are currently seeking a Social Media Manager at our Irvine, CA headquarters.


As part of the Technology-Marketing team, the Social Media Manager will be responsible for the management and direction of all VIZIO media channels.  This role reports directly to the Senior Director of Product Marketing.


Essential Duties and Responsibilities:


  • Responsible for the management and direction of all VIZIO social media channels.
  • Lead social media content calendar planning, copywriting and posting
  • Oversee production of all social media creative assets
  • Work closely with Product, Sales and Marketing teams as well as external partners to support their marketing initiatives
  • Understand social media trends and best practices (including, but not limited to Facebook, Twitter, Instagram & YouTube)
  • Analyze, review and report on social media performance, including key insights for the executive team and recommendations on ongoing improvements.
  • Manage social media paid advertising planning and buying.
  • Comprehensive understanding of buying and optimizing paid media (Primarily Facebook, Twitter, Instagram & YouTube)
  • Primary manager of all influencer marketing including relationship management, product sampling, and paid placement campaigns
  • Analyze campaign performance based on KPIs and report on ROI
  • Work with outside agencies as needed to support content creation, seasonal campaigns, and brand initiatives.
  • Support company-wide events and brand initiatives
  • Coordinate promotional websites, engagement platforms, and outreach initiatives including contests and sweepstakes, corporate sponsorships, events, and brand ambassadors
  • Attend events to capture content for social media channels as needed
  • Complete management of the social media budget with a focus on continued growth, reach, and engagement of social media posts and special campaigns as needed.
  • Work closely with Customer Support team tasked with social media community management and customer service to continually implement best practices.
  • Work on special projects as needed


Required Qualifications:


  • A minimum education level of Bachelor’s Degree Area of Study: Marketing or Advertising preferred
  • 5-7 years of social, digital or marketing experience for a reputable consumer brand
  • Experienced in social media platforms, tools and community management, and a personal user
  • Excellent copywriting skills, detail oriented and organized
  • An energetic, creative, self-starter with the ability to influence a team
  • Ability to work with a large number of stakeholders and manage deadlines on multiple projects
  • Strong analytical skills to make data-driven decisions
  • Experience with Facebook Ads Manager, Twitter Ads, social publishing tools and social listening tools


Preferred Qualifications:


  • Photoshop experience is a plus
  • Photography experience is a plus
  • Video editing experience is a plus


VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace.  All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.


We do not accept unsolicited agency resumes. We will not pay fees to any third party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes.  Unsolicited resumes will be considered our property and will be processed accordingly.


Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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